Tamera Kremer is a seasoned marketing, social media and digital communications strategist, blogger, thought leader, and public speaker. She has almost 15 years experience in interactive creative and strategic planning and execution, integrated launch campaigns, and developing customer lifecycle relationship building strategies with Tier 1 brands in both Canada and the United States. Her accomplishments include leading the strategic development of the award-winning eInterchange program for General Motors of Canada, developing the creative concept and strategy for the innovative and eco-friendly Sharp AQUOS 1080p D82 Challenge, and the strategic development of the ground-breaking Canadian Budweiser-NFL cross-promotion which integrated NFL league and team branding with the client's retail, interactive and event channels. Most recently, as Partner, Strategic Consulting at Teehan+Lax, Tamera helps clients develop innovative and integrated digital marketing and social media strategies that drive business and communications results. Tamera is a sought after speaker on topics such as search engine optimization, social media strategies, and digital marketing. She has spoken at numerous conferences, including the Search Engine Strategies conference in New York, Chicago, and Toronto; the CMA Digital Marketing Conference; and the Interactive Content Exchange (ICE). In addition to her passion for all things digital, Tamera is actively involved in the social change arena, founding SustainabilityCamp in Toronto, an open workshop for sharing ideas and collaborating on linking online and offline social change activities to build a sustainable future. She also volunteers her time and skills to a variety of other social causes within the Toronto tech community.